I could give you countless reasons why it’s a plus to have good presence online, whether it’s a representation of yourself, your work or your business. It’s a free platform to brand yourself and a great reference point for those who are interested in you now and in the future. There’s the social media platforms like Facebook and YouTube and then there’s also the websites and blogs which are all interrelated but today we’ll talk about the latter.
So disclaimer, I’m not a pro in web-design but with great support and good leads I was able to build my blog whereby I can build and share content online. Also, I’ve been in the digital/social media marketing field for some years now and I know the best thing you could do for yourself and your business right now is branding yourself online which is absolutely free! A good website helps people learn more about you through written content, images or videos so incase you are wondering where to start, grab your pen and paper here is a break down.
1. BUILD YOUR SITE FOR FREE ON WORDPRESS
First of all when you want to build your website, I’m sure you have a rough idea of how you want your site to look like, so to me the best site-builder for a beginner is www.wordpress.com . It's very user friendly. Here, you could build and design the site yourself. You just need to log in and pick a unique username for your website and then pick out the kind of layout you want. At this stage you don’t pay anything but later in the post I’ll share the cost for running a website on .com, .org or .co.ke
2. WHICH NAME DO YOU WANT TO GIVE YOUR SITE?
You need to pick out a unique name for your site, one that hasn’t been used before, something that your future clients or readers would remember easily and relate with you. So as you look for a name, also remember to ensure it’s short snd simple and relatable with your content.
3. PICKING A HOST AND HOW MUCH IT COSTS
So in order for your site to run, there's an annual fee which starts from as low as 4 dollars. There are many hosts to choose from so you could look at 3 different options and settle for the best. Get guidance or check reviews from whichever host you select because you wouldn’t want to end up with an unreliable host who you may be unable to reach on those days when your site is down or unavailable. I found that some local hosts are more pricy than those abroad, so do your research well. Here are some good sites I recommend you could choose from http://www.top10bestwebsitehosting.com/
4. WEB DESIGNER
So the best part about WordPress is that when you finally decide to migrate your site to a .com or .org site, you’ll just transfer all the content from WordPress to the new site easily. So when you want a new design and especially for the very first time, good support is necessary support from a web designer who will guide you on how to run the back end for the first few months and also support later. For this service, it may only be a bit pricey for the first time (between 200-500 dollars) depending on who you get then you would only pay again if you needed a new look on your site.
5. CONTENT AND FREE IMAGES
For content it’s all up to you! It’s your space and you can fill it with whatever you like, also there are websites which give you free images like www.unsplash.com. There are images provided by free photographers from all over the world. So pick your best!
6. GOOGLE ANALYTICS (GA)
A Gmail account is needed so as to access GA. This gives you the breakdown and details about how many people visit your site at a given day and time. So you would be able to gauge the growth as well as the most viewed stories.
I hope those tips have helped and in case of any more details you could contact me on email firstname.lastname@example.org
“I grew up in a physical world, and I speak English. The next generation is growing up in a digital world, and they speak social” -Angela Ahrendts